Smarter workflows, better results a sales turnaround story with Salix
RetailRev, a mid-sized e-commerce company specializing in home and lifestyle products, faced stagnant online sales despite strong website traffic. Their marketing and sales efforts were disjointed, and campaign execution was delayed due to manual processes and a lack of integration across systems.
The Challenge
Before adopting Salix, GrowthSpark’s sales team relied on outdated spreadsheets, scattered CRM tools, and manual updates. Leads were falling through the cracks, pipeline visibility was poor, and follow-ups were inconsistent. As a result, their close rates were stagnant and sales reps were frustrated.
The Solution
RetailRev partnered with Trilo to unify its marketing operations and automate sales-driven workflows. In just a few weeks, Trilo helped:
Centralized all lead data into one unified platform
Customized their pipeline stages to match specific sales journeys
Enabled real-time deal tracking for every sales rep and manager
Set up automation for follow-ups, reminders, and lead nurturing
Used performance dashboards to monitor activity and conversions
The Results
Deal closure rate increased by 40%
Average follow-up time decreased by 55%
Team collaboration improved, thanks to shared deal timelines and notes
Sales cycle shortened by 18%, especially for mid-tier deals
Sales managers had full pipeline visibility, enabling better coaching and forecasting
Testimonial
"Salix changed everything for us. We finally have one source of truth for our pipeline. The automation alone helped our reps follow up faster, and we’re seeing real impact on our bottom line."
Elena Moore, Head of Growth at RetailRev
